Create a Website
Blank page → high-converting website
Takes you from a blank page to a live, high-converting website, built message-first, then design, then conversion. It orchestrates its ten skills phase by phase, asking you the decision questions at every step and recording every result in your project's docs/ folder so the journey resumes across sessions.
npx skills add wondelai/skills/create-website --global - 01
Who is this for, and what is the site's one job?
1-Page Marketing Plan → docs/MARKETING.md + docs/CUSTOMER.md - 02
What do we say, with the customer as hero?
StoryBrand Messaging → docs/POSITIONING.md + docs/WEBSITE.md - 03
How do we make the message memorable?
Made to Stick → docs/POSITIONING.md + docs/WEBSITE.md - 04
What makes this page unforgettable to look at?
Top Design → docs/DESIGN.md - 05
Is the type readable as well as dramatic?
Web Typography → docs/DESIGN.md - 06
Is the design consistent and systematic?
Refactoring UI → docs/DESIGN.md - 07
Can anyone use it without thinking?
UX Heuristics → docs/DESIGN.md - 08
Why don't visitors convert, and what answers them?
CRO Methodology → docs/WEBSITE.md + docs/EXPERIMENTS.md - 09
How do we capture the not-ready-to-buy majority?
Scorecard Marketing → docs/WEBSITE.md + docs/MARKETING.md - 10
Is it insanely great, or not done? gate
Steve Jobs Design Review → docs/WEBSITE.md
Each phase asks the question, then writes the answer before the next one starts.
The long read behind the phases: How to Create a New Website with AI Skills
02 What it is
What is the Create a Website journey?
Message first, design second, conversion last — that order is the whole point. Ten phases take a blank page to a live site, locking the one-liner before anyone picks a typeface and ending at a cold design review, with every answer recorded in docs/ so you can stop and resume.
03 In practice
Build a Website That Converts, in the Right Order
You need a marketing site and don't want to discover after launch that the message was wrong.
We're building a new website for our product. Run the full journey: lock the message first, then design system and typography, then conversion engineering and lead capture, and finish with a brutal design review. Check with me before each phase.
Use create-website skill.
Written to your repo
- docs/MARKETING.md
- docs/CUSTOMER.md
- docs/POSITIONING.md
- docs/WEBSITE.md
- docs/DESIGN.md
- docs/EXPERIMENTS.md
- docs/CREATE-WEBSITE-PLAN.md journey tracker
Stop anytime. The tracker records which phases are done and which decision is next, so a new session opens at the unanswered question.
04 Prompts
Say it like this.
Name the journey at the end of a prompt and it takes over from phase one. Say it again in a later session and it resumes at the unanswered question.
We need a website for our new product — take me through the whole build. using create-website skill
Start the website journey: message first, then design, then conversion. using create-website skill
Resume my website project from the tracker. using create-website skill
05 Fit
One prompt runs it.
Every phase asks before it acts, and every decision lands in your project's docs/ folder as a living document.
Reach for it when
Build a new marketing site or landing page from scratch, in the right order
Get the message and one-liner locked before any design work
Create a design system, typography, and signature moments that convert
Engineer objection handling and lead capture into the site
Ship only after a cold, end-to-end design review
Reach for something else when
The site already exists and under-converts. Improve a Website diagnoses live behaviour instead of starting from nothing.
You only need the homepage copy rewritten. StoryBrand Messaging on its own does that in an hour.
You are designing an application interface rather than a marketing site. Refactoring UI and UX Heuristics fit better.
There is no business behind the site yet. run Create a Business so the message has something true to say.
07 Questions
Before you install.
How do I install the Create a Website journey?
Run npx skills add wondelai/skills/create-website --global. It takes about 30 seconds and needs no account. The Create a Website skill then works in Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw and Hermes Agent — anything that reads the open agentskills.io format — and your agent loads it on its own when a task calls for it. It is free and MIT-licensed, and the source is at https://github.com/wondelai/skills.
Which skills does the Create a Website journey run, and what does it produce?
It orchestrates 10 skills across 10 phases — 1-Page Marketing Plan, StoryBrand Messaging, Made to Stick, Top Design, Web Typography, Refactoring UI, UX Heuristics, CRO Methodology, Scorecard Marketing, Steve Jobs Design Review — asking you one decision question per phase. Each answer is written to your project's docs/ folder (docs/MARKETING.md, docs/CUSTOMER.md, docs/POSITIONING.md, docs/WEBSITE.md, docs/DESIGN.md, docs/EXPERIMENTS.md, docs/CREATE-WEBSITE-PLAN.md), so the journey survives across sessions and you keep the reasoning, not just the output.
Can I skip the message phases and start with design?
You can, and the journey will let you, but it will keep asking. The 1-Page Marketing Plan and StoryBrand phases produce the one-liner that later phases spend their time expressing — Top Design decides what makes a page unforgettable, and it needs to know unforgettable about what. Skipping ahead usually means redoing the visual work once the message settles. If the copy is genuinely locked, paste it into docs/POSITIONING.md and start at Top Design.
What does the Steve Jobs design review gate actually do at the end?
It is a go/no-go before you call the site finished. The phase reviews the whole thing cold against the standard of insanely great rather than merely shipped, and records the verdict in docs/WEBSITE.md. Failing it does not send you back to phase one — it names the specific weak moments and points you at the phase that owns them, usually design or conversion, and you run that one again.
Is this for a founder or for a designer?
Both, for different reasons. A founder gets an order to follow and a reason to resist starting from a template. A designer gets the audience, message and objections settled in docs/POSITIONING.md and docs/WEBSITE.md before the first artboard, plus the conversion and lead-capture phases that design briefs usually omit. What it is not is a substitute for taste — it sequences the work and asks the questions; you still make the calls.
How is this different from just reading the website guide?
The guide, “How to Create a New Website with AI Skills”, is a linear read with copyable prompts — good for understanding why the message comes before the typeface. The journey runs that same sequence as a conversation: one decision question per phase, ten phases, and a docs/CREATE-WEBSITE-PLAN.md tracker that survives closing your laptop. Use the guide to decide, the journey to execute.
Ten skills, one deliberate order.
Run the whole journey with one prompt.
npx skills add wondelai/skills/create-website --global MIT licensed · Claude, Claude Code, Codex, Cursor, OpenClaw, Hermes · No account