Marketing & Messaging

Scorecard Marketing

Quiz/assessment funnel lead generation

Generate qualified leads through interactive quiz and assessment funnels. Based on Daniel Priestley's Scorecard Marketing, this skill helps your AI agent design assessments that educate prospects while capturing high-intent lead data.

Scorecard Marketing by Daniel Priestley

Scorecard Marketing

by Daniel Priestley

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Install this skill
npx skills add wondelai/skills/scorecard-marketing
Key Concepts

What your agent learns

Assessment Design

Create scorecards that evaluate prospects across 5-8 dimensions relevant to your solution.

Question Psychology

Craft questions that make respondents realize their gaps while building trust in your expertise.

Scoring Logic

Design scoring thresholds that segment leads by readiness and match them to appropriate offers.

Results Pages

Turn score results into personalized recommendations that naturally lead to your solution.

Follow-Up Sequences

Create score-based email nurture paths that speak to each segment's specific situation.

About the Author

Daniel Priestley

Award-winning entrepreneur, co-founder of ScoreApp & Dent Global

Daniel Priestley is an award-winning entrepreneur who has built and sold businesses across the UK, Australia, and Singapore. He co-founded ScoreApp and Dent Global, helping thousands of entrepreneurs scale through key person of influence strategies.

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Example Prompts

Try these with the skill installed

Design a scorecard assessment for my digital marketing agency using scorecard-marketing skill

Lead generation

Write 10 scorecard questions that qualify leads for my coaching program using scorecard-marketing skill

Assessment design

Create personalized results pages for each score tier using scorecard-marketing skill

Conversion

Build email follow-up sequences based on assessment scores using scorecard-marketing skill

Email marketing
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Install Scorecard Marketing

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/scorecard-marketing
Browse on GitHub See All Skills

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed

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