Marketing & Messaging

Obviously Awesome

Product positioning: unique value, target customers

Position your product so the right customers instantly understand its unique value. Based on April Dunford's methodology, this skill helps your AI agent define competitive alternatives, unique attributes, and the market context where you win.

Obviously Awesome by April Dunford

Obviously Awesome

by April Dunford

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Install this skill
npx skills add wondelai/skills/obviously-awesome
Key Concepts

What your agent learns

Competitive Alternatives

Identify what customers would do if your solution didn't exist — this is your true competition.

Unique Attributes

List the capabilities you have that alternatives lack — these are your positioning pillars.

Value Translation

Translate features into customer benefits that matter — what each attribute means for the buyer.

Target Customer Segments

Find the customers who care most about your unique value — they buy fastest and love you most.

Market Category

Choose the market frame that makes your strengths most obvious to your best customers.

About the Author

April Dunford

World's leading product positioning expert, 25-year tech executive

April Dunford is the world's leading expert on product positioning, having positioned or repositioned over 100 products during her 25-year career as a VP of Marketing at startups and global enterprises.

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Example Prompts

Try these with the skill installed

Run a positioning exercise for my project management tool using obviously-awesome skill

Product positioning

Identify our competitive alternatives and unique attributes using obviously-awesome skill

Competitive analysis

Define the market category that makes our strengths obvious using obviously-awesome skill

Market strategy

Write positioning-driven copy for our homepage using obviously-awesome skill

Marketing copy
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Scorecard Marketing — Daniel Priestley

Install Obviously Awesome

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/obviously-awesome
Browse on GitHub See All Skills

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed

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